I can make you laugh.

I can make you cry.

I can even make you money.

Such is the power of stories.

Every picture tells a story.

And every story should paint a picture.

I have spent a lifetime creating both.

I come from a :30 sec world . 

With decades of experience at top agencies such as Wells Rich Greene and JWT, NYC, I was often the go-to writer for thirty second stories. (It didn’t hurt that I also had a degree in film & photography.)

I’m lucky to have a good voice. 

For many of my videos, I provide the voiceover. The trick to the spoken story is cadence, timing and tone. And knowing how to direct people and AI when your voice is not the right voice for the job.

From Parity to Paradigm Shift

When Ralston came to us to create a campaign for Purina’s Dog Chow, Ralston believed that since price brands copied their recipe, Dog Chow was now just another “parity product”. My resulting Dog Chow campaign transformed into Ralston’s global corporate positioning that lasted a decade. How? By uncovering the strategic truth that elevated the brand from parity “dog food” to “helping dogs live longer lives.”

In marketing, the power of strategies should not be underestimated.