Writer, Videographer, Director

In the world of advertising and marketing, effective creative is the public face of powerful strategies.
My strength is in developing both.

Every picture tells a story.

And every story should paint a picture.

I have spent a lifetime creating both.

 

Strategic Thinking, Creative Execution.

With decades of experience at top agencies like Wells Rich Greene and JWT, NYC, I’ve learned that marketing bears the most fruit when imaginative creative is driven by strong, insightful strategies.

The Marriage of Human and Artificial Intelligence.

I integrate AI-driven insights with human strategic thinking and creative talent to deliver innovative marketing solutions that resonate and captivates audiences and drive measurable results for our clients. While AI is a powerful tool, it’s important to remember that critical thinking remains a uniquely human skill. I am fortunate to be good at that.

From Parity to Paradigm Shift

When Ralston came to us to create a campaign for Purina’s Dog Chow, Ralston believed that since price brands copied their recipe, Dog Chow was now just another “parity product”. My resulting Dog Chow campaign transformed into Ralston’s global corporate positioning that lasted a decade. How? By uncovering the strategic truth that elevated the brand from parity “dog food” to “helping dogs live longer lives.”

In marketing, the power of strategies should not be underestimated.

Your Challenges, My Obsession

I’m a creative problem solver. Your business challenges are my intellectual playground. Together, we’ll turn market obstacles into opportunities for growth.

Let’s Create Something Remarkable

Ready to infuse your marketing with strategic creativity? Let’s talk. No smoke and mirrors, just smart strategies and compelling creative that drives results.

Curious about what’s possible? Let’s talk. And in this case, talk isn’t just cheap: it’s free. What have you got to lose? Ten minutes?

Telling. Not Selling.

I did this real estate video for myself. I could do this quality for you, too. Or even better, your clients.