William Lower: Where Strategy Fuels Creative.
And Creativity Powers Strategy-Building.
In the world of advertising and marketing, effective creative is the public face of powerful strategies.
My strength is in developing both.
Strategic Thinking, Creative Execution.
With decades of experience at top agencies like Wells Rich Greene and JWT, NYC, I’ve learned that marketing bears the most fruit when imaginative creative is driven by strong, insightful strategies.
From Parity to Paradigm Shift
When Ralston came to us to create a campaign for Purina’s Dog Chow, Ralston believed that since price brands copied their recipe, Dog Chow was now just another “parity product”. My resulting Dog Chow campaign transformed into Ralston’s global corporate positioning that lasted a decade. How? By uncovering the strategic truth that elevated the brand from “dog food” to “helping dogs live longer lives.” You can read the case study here. (coming shortly)
Your Challenges, My Obsession
I’m a creative problem solver. Your business challenges are my intellectual playground. Together, we’ll turn market obstacles into opportunities for growth.
Let’s Create Something Remarkable
Ready to infuse your marketing with strategic creativity? Let’s talk. No smoke and mirrors, just smart strategies and compelling creative that drives results.
Curious about what’s possible? Let’s talk. And in this case, talk isn’t just cheap: it’s free. What have you got to lose? Ten minutes?